About Us

Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire, can be translated into riches.

Incorporated in 2017, O&A Management is an Asia-based sourcing and consultancy company that strives to facilitate the world’s corporations to expand their network into Asia. We work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperforming the competitions and redefining the industries.

We believe that business events serve as a fundamental marketing tool for a breakthrough in business, where it serves as a platform for face-to-face contact between companies and their clients. Through events, we can create various great opportunities. Every event is unique – corporate business events, associations events, consumer events and non-profitable events. We analyse your business and develop plans to cater to your specific needs. We create opportunities from your strengths and we turn challenges into opportunities.

Director

Ong Wei Hong

With over 15 years’ experience in the global business industry, Wei Hong creates business opportunities for sellers and buyers in different sectors around the globe/across regions, by providing a sustainable global business platform.

Since the completion of his Bachelor of Commerce (Major in Marketing Management) in 2011, Wei Hong has gained vast experience in all aspects of business events creation, business planning, business development as well as budget management.

His strong passion and enthusiasm was displayed as he took on the role of the event manager in UBM Asia, the largest trade show organiser in the Asia. His focus was on business industry in Singapore, ASEAN and Asia market.

Equipped with an entrepreneurial spirit, business builder mentality and international consumer insight, Wei Hong spearheaded Singapore companies for overseas missions to various countries namely China, Malaysia, Indonesia, Thailand, Vietnam, Myanmar, Taiwan, Hong Kong, Austria, Germany, Italy, UK, Saudi Arabia, Dubai and etc. His leadership capabilities were also exuded in many other industries.

Wei Hong loves to travel and interact with individuals from different backgrounds to gain new insights and widen his perspectives.

IA pic2

Marketing Director

Isna Wei

A marketing professional with 14 years’ experience and proven track record in creating and managing winning brands that deliver values to business. Adept at strategic and integrated marketing plan involving above and below-the-line executions to achieve objectives effectively and efficiently within set budget.

Previously the Senior Group Product Manager and Marketing Manager in Pokka International, Isna managed market leader brands in ready-to-drink tea, coffee and functional beverages. Liaising closely with respective partners and distributors in respective country, she has developed well-thought products & brands, and devised business and marketing plans for various markets including Singapore, Indonesia, Malaysia, UAE, Cyprus, Brunei, Hong Kong, China and Thailand.

Her passion is in creating meaningful and purposeful projects, whether it is brand building, product development, event management or content creation, such that they do impact the customers or end users positively.

Attained the Bachelor of Business Administration (with Merit) from National University of Singapore, double majoring in Marketing and Finance.

Brenda pic

Business Development Director

Brenda Koo

With 10 years of business development and events management experience in her pocket, Brenda is an excellent addition to the team. Recognised for her impeccable client servicing skills and stakeholder management, Brenda holds a steady record of managing consistent and successful business projects with high retention rate.

Her previous role as a Campaign and Events Specialist with AXA Insurance Pte Ltd opened up many opportunities to work with an array of people from different demographics and geology. This allows her to sharpen her communication skills and developed her exceptional foresight. Counties that she has partook projects in include America, Italy, South Korea, China, Indonesia, Thailand and Cambodia.

Aside from her day job, Brenda is a serial entrepreneur, that likes to challenge herself with many industries. She continues to aspire great achievement with her side endeavours and seek excellency in every single one of them. She is hustler indeed!

O&A Management

Incorporated in 2017, O&A Management is an Asia-based sourcing and consultancy company that strives to facilitate the world’s corporations to expand their network into Asia. We work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperforming the competitions and redefining the industries.

We believe that business events serve as a fundamental marketing tool for a breakthrough in business, where it serves as a platform for face-to-face contact between companies and their clients. Through events, we can create various great opportunities. Every event is unique – corporate business events, associations events, consumer events and non-profitable events. We analyse your business and develop plans to cater to your specific needs. We create opportunities from your strengths and we turn challenges into opportunities.

The Team

Director

Ong Wei Hong

With over 15 years’ experience in the global business industry, Wei Hong creates business opportunities for sellers and buyers in different sectors around the globe/across regions, by providing a sustainable global business platform.

Since the completion of his Bachelor of Commerce (Major in Marketing Management) in 2011, Wei Hong has gained vast experience in all aspects of business events creation, business planning, business development as well as budget management.

His strong passion and enthusiasm was displayed as he took on the role of the event manager in UBM Asia, the largest trade show organiser in the Asia. His focus was on business industry in Singapore, ASEAN and Asia market.

Equipped with an entrepreneurial spirit, business builder mentality and international consumer insight, Wei Hong spearheaded Singapore companies for overseas missions to various countries namely China, Malaysia, Indonesia, Thailand, Vietnam, Myanmar, Taiwan, Hong Kong, Austria, Germany, Italy, UK, Saudi Arabia, Dubai and etc. His leadership capabilities were also exuded in many other industries.

Wei Hong loves to travel and interact with individuals from different backgrounds to gain new insights and widen his perspectives.

IA pic2

Marketing Director

Isna Wei

A marketing professional with 14 years’ experience and proven track record in creating and managing winning brands that deliver values to business. Adept at strategic and integrated marketing plan involving above and below-the-line executions to achieve objectives effectively and efficiently within set budget.

Previously the Senior Group Product Manager and Marketing Manager in Pokka International, Isna managed market leader brands in ready-to-drink tea, coffee and functional beverages. Liaising closely with respective partners and distributors in respective country, she has developed well-thought products & brands, and devised business and marketing plans for various markets including Singapore, Indonesia, Malaysia, UAE, Cyprus, Brunei, Hong Kong, China and Thailand.

Her passion is in creating meaningful and purposeful projects, whether it is brand building, product development, event management or content creation, such that they do impact the customers or end users positively.

Attained the Bachelor of Business Administration (with Merit) from National University of Singapore, double majoring in Marketing and Finance.

Brenda pic

Business Development Director

Brenda Koo

With 10 years of business development and events management experience in her pocket, Brenda is an excellent addition to the team. Recognised for her impeccable client servicing skills and stakeholder management, Brenda holds a steady record of managing consistent and successful business projects with high retention rate.

Her previous role as a Campaign and Events Specialist with AXA Insurance Pte Ltd opened up many opportunities to work with an array of people from different demographics and geology. This allows her to sharpen her communication skills and developed her exceptional foresight. Counties that she has partook projects in include America, Italy, South Korea, China, Indonesia, Thailand and Cambodia.

Aside from her day job, Brenda is a serial entrepreneur, that likes to challenge herself with many industries. She continues to aspire great achievement with her side endeavours and seek excellency in every single one of them. She is hustler indeed!

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Portfolio

2a. Logo - ActiFIT Asia 2018_Final-01

actiFIT Asia

6 – 8 April 2018,
22 – 24 March 2019,
31 Jul – 2 Aug 2020

Marina Bay Sands, Singapore

Organised by O&A

Logo - Brilliant Asia - Final

Brilliant Asia

27 – 30 November 2017

Jakarta

Managed by O&A

JWA 2020

JWA

29 Oct – 1 Nov 2020

Marina Bay Sands, Singapore

Managed by O&A

Asia-Pacific Pole Challenge

Asia-Pacific Pole Challenge

22 – 23 March 2019,
31 July – 1 August 2020

Marina Bay Sands, Singapore

Co-organised by O&A

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Partners & Clients

Mediacorp_Logo-01
DES
Reebok
Numidia
SATS
Bayer 2
MECO-logo-2013-3-20
HFT
Sport SG
ActiveSG
Acro
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Contact

We always look forward to exploring new partnerships

Get in touch with us at weihong@oa.com.sg or

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